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At its simplest, digital marketing encompasses any marketing effort that exists online. Digital channels include search engines, social media, company websites, blogs, and online advertisements. Because so many people spend so much of their time online, it is rare to find a marketer today whose role does not involve digital marketing in some capacity.
Digital marketers, however, specialize in those channels. They are data experts and thrive at the pace of real-time campaign analytics. They craft digital marketing strategies, design content to fit each digital channel, and constantly monitor the analytics to measure the efficacy of each campaign. Content and product marketers depend on digital marketers for performance insights, and marketing managers depend on them to measure the success of the programs.
Some common job titles for digital marketers include:
Digital marketing manager
Digital strategist
Director of digital marketing
Director of web marketing
Director of SEO operations
Internet marketing specialist
Internet marketing specialist
Paid search manager
Pay-per-click manager
SEM manager
SEM specialist
SEO manager
SEO specialist
Web marketing manager
Web marketing specialist
“Its hard to find things that won’t sell online”.
A short intro video for Digital Marketing
Digital Allied 