At its simplest, digital marketing encompasses any marketing effort that exists online. Digital channels include search engines, social media, company websites, blogs, and online advertisements. Because so many people spend so much of their time online, it is rare to find a marketer today whose role does not involve digital marketing in some capacity.
Digital marketers, however, specialize in those channels. They are data experts and thrive at the pace of real-time campaign analytics. They craft digital marketing strategies, design content to fit each digital channel, and constantly monitor the analytics to measure the efficacy of each campaign. Content and product marketers depend on digital marketers for performance insights, and marketing managers depend on them to measure the success of the programs.
Some common job titles for digital marketers include:
- Digital marketing manager
- Digital strategist
- Director of digital marketing
- Director of web marketing
- Director of SEO operations
- Internet marketing specialist
- Internet marketing specialist
- Paid search manager
- Pay-per-click manager
- SEM manager
- SEM specialist
- SEO manager
- SEO specialist
- Web marketing manager
- Web marketing specialist
Digital Allied 